Achieve bold, beautiful lips that last all day with Designer Brands Always On Liquid Lipstick, the lip colour you can always count on. This vibrant, velvety formula delivers weightless, "bare-lip" comfort with transfer-proof, long-wearing pigment that stays smooth and flawless through every moment. No fading, no feathering, no settling into fine lines, just rich, even colour that goes the distance. The custom sponge-tip applicator makes precise application effortless, while the smudge-proof, highly pigmented formula ensures a matte finish that holds up from morning to night. Infused with hydrating Hyaluronic Acid to plump and smooth, and antioxidant-rich Vitamin E to nourish and protect, this liquid lipstick feels as good as it looks. Key benefits: Long-wearing Smudge-proof Matte finish Cruelty free & vegan Your new go-to for reliable, comfortable, all-day lip colour.