Eye catching lashes with visible volume and no smudging or flaking for 24 hours An ultra-creamy, amplifying formula infused with nourishing Olive Oil to give you a soft, fanned out look. 100% Volumized* 100% Volumazing?* 92% saw quick buildable volume 92% saw lashes that appear longer 96% saw rich intense color *100% had increased volume in clinical study, 2 coats, 25 strokes each **Consumer study, 50 participants The turn-it-up brush is designed with wavy filaments to hug every lash while holding the optimal amount of product