Eye catching lashes with visible volume and no smudging or flaking for 24 hoursAn ultra-creamy, amplifying formula infused with nourishing Olive Oil to give you a soft, fanned out look.100% Volumized* 100% Volumazingâ„¢* 92% saw quick buildable volume92% saw lashes that appear longer96% saw rich intense color*100% had increased volume in clinical study, 2 coats, 25 strokes each**Consumer study, 50 participantsThe turn-it-up brush is designed with wavy filaments to hug every lash while holding the optimal amount of product