Inspired by the colour science of purple shampoos, meet Colgate Advanced Whitening Purple Toothpaste. Our colour correcting technology helps to neutralise the yellow tones in your teeth for a brighter smile! The formula has a stain protection system to help prevent new stains plus daily anticavity protection to give you whiter teeth in 7 days*! Don't miss out on the hottest oral beauty trend and try Colgate Advanced Whitening Purple Toothpaste. <br /><br />- Colour correcting technology<br />- Whiter teeth in 7 days*<br />- Gentle for daily use<br />- Freshens breath<br />- Daily anticavity protection<br /><br />Colgate Advanced Whitening Purple toothpaste is also sugar free, vegan and gluten free.<br /><br />Boxed Contents: 1 x Purple Toothpaste<br />Size: 120g<br /><br />Made in a recyclable tube and carton. Remove cap before recycling. <br /><br />*helps to reduce surface stains when brushing twice daily