Colgate Optic White Purple Toothpaste combines micro-polishing whitening technology with the excitement of purple colour correction technology. It safely removes surface stains* and also neutralises yellow tones**. This whitening toothpaste is good for daily use, enamel safe, and the fluoride toothpaste formula provides protection against cavities. <br /><br />- Enamel safe for daily use<br />- Vegan <br />- Sugar Free<br />- Gluten Free<br /><br />Size: 100g<br />Flavour: Fresh Mint<br /><br />Directions for use: <br />- Brush thoroughly at least twice a day, or as directed by your dental professional. <br />- Do not swallow. Rinse with a small amount of water. <br />- Do not use for children 6 years of age or less. <br />- Keep out of reach of children. <br /><br />*With regular brushing. Use as directed<br />** Effect is temporary