Colgate&reg; Sensitive Whitening is clinically proven to provide long-term sensitivity relief when used regularly. It also lifts away surface stains and contains tartar fighting ingredients for shiny white teeth.<br /><br />- Soothes and desensitises nerve endings in teeth for long-term sensitivity pain relief when used regularly<br />- Gently removes surface stains and promotes naturally white teeth<br />- Removes plaque with brushing and prevents tartar build-up<br />- Strengthens tooth enamel and protects against cavities<br /><br />The toothpaste contains potassium salts that soothe and desensitise the nerve endings in teeth to significantly lessen sensitivity pain over time. With continued use, Colgate&reg; Sensitive Whitening helps prevent sensitivity pain from recurring, but this protection may be lost if use is suspended.<br /><br />Always read the label. Follow the directions for use. If symptoms persist, talk to your health professional.<br /><br />Size: 110g<br /><br />*With twice daily brushing, teeth pain relief in up to 2 weeks