We believe you deserve a life that's free from tooth sensitivity. That's why helping you to get instant^ relief and lasting protection matters to us - because we're here to keep you smiling.<br /><br />How does Colgate Sensitive Pro-Relief Whitening toothpaste work?<br />- It works by plugging the channels that lead to sensitive tooth nerves, to block the pain.<br />- With regular use, it builds a long-lasting protective barrier that acts like a seal against sensitivity.<br /><br />Colgate Sensitive Pro-Relief Whitening Toothpaste:<br />- Has a low abrasive formula that gently and effectively removes stains, helping to restore the natural whiteness of your teeth.<br />- Removes plaque with brushing and prevents tartar build-up<br />- Strengthens tooth enamel and protects against cavities<br /><br />Where does sensitive tooth pain come from?<br />- Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve centre.<br />- When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing teeth pain.<br /><br />For instant relief, apply directly to each sensitive tooth with finger tip and gently massage for 1 minute, up to twice daily.<br />For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of teeth. Brush twice daily.<br /><br />Colgate Sensitive Pro-Relief Toothpaste is vegan, sugar free, gluten free and responsibly made*<br />Pack Size: 110g<br /><br />For the relief of sensitive teeth. ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Do not swallow. Do not use in children 6 years of age or less. For children 7 to 12 years of age, use only on the advice of a dentist or doctor. Sensitive teeth may indicate an underlying problem that may need prompt care by a dentist if pain persists.<br /><br />^After application as directed.<br />*our products are made at Colgate-Palmolive facilities that are increasing energy and water efficiency, driving towards zero waste, striving for no workplace accidents, and adhering to ethical labor practices